A Think to Kill: What People Don't Want

What People Don't Want

I am playing with the words of a post called What People Want, appearing on Seth Godin's Blog. It is as helpful, I believe, to understand what people don't want. Here is a partial list, which I invite you to add to:

They don't want your products and services (If you don't know why, read on. Read on even if you do.)
They don't want poor or average customer service.
They don't want a bad experience.
They don't want to pay too much (or too little).
They don't want unkept promises.
They don't want to be sold.
They don't want to know what your products or services do (which isn't about them).
They don't want to know how your products and services do what they do.
They don't want to be asked for forgiveness.
They don't want excuses or reasons why you don't deliver.

Your turn to add your thoughts.

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